The history of “BRERAMILANO1930” actually dates back to a more distant past. As if it were a fairy tale, it is recounted by some 1905 sepia photographs which send us back to the golden years of the Belle Epoque in Milan, and to the lovely pictures of women wrapped in chiffon and fluttering delicate lace. Angelo Grioni had first set up in business as a confectioner in Via Amerigo Vespucci, at Porta Nuova, near the old premises of “Gazzetta dello Sport”. His was a happy marriage, and five children were born. Antonio, the only son, carried on his father’s business, which he moved to Via Francesco Hayez 8, but it was thanks to Rosa and her husband Agostino Panigada that the successful merger with Giovanni Cova, a confectioner and their brother-in-law, took place. The three of them, real master confectioners, by a stroke of genius, decided to home-make the “Panettone” cake following the old Milan recipe, according to the deep-rooted Milan tradition. “BRERAMILANO1930” qualified as “the brand renewing the tradition”: in order to confirm and underline the superiority of their “de luxe panettone”, advertising posters were stuck up illustrating with pictures the fascinating history of “Panettone”, which has ever since been surmounted by an impressive kingly crown.
Rightly, that crown is still shining bright on the “BRERAMILANO1930” Brand, unaltered in its tradition though undergoing continuous evolution, as evidence that true excellence lasts over time”.